Innovate to Overcome Crisis: Fashion’s New Phase

Over the past decade, early technology adopters in the apparel industry have opened their doors to innovation and are embracing the inevitability of digital transformation. However, the majority of apparel companies are still clinging onto the traditional means of operation, and are reluctant to adapt to ways of working that are already second nature across most industries. 

The global spread of COVID-19 has shaken things up this year.  In a time of crisis, the fashion industry as a whole has come to the realization that digital transformation is not just about enhancing efficiency – making it something brands could tackle at an uncertain point in the future – but is rather a necessity for survival. Apparel brands are now not just trying to calculate how to sustain profitability, but also figuring out how to best mitigate risks throughout the entire value chain.

By AVIHAY FELD (2020) https://www.theinterline.com/05/2020/innovate-to-overcome-crisis-fashions-new-phase/